# Stella — AI / Enterprise, 2024 – 2025 > An AI assistant for SOTI that helps teams manage mobile device workflows with far less friction. Canonical URL: https://work.nickheise.com/project/stella Author: Nick Heise (Product Design Leader) Back to portfolio: https://work.nickheise.com/ (markdown: https://work.nickheise.com/index.md) Tags: AI, enterprise A conversational assistant that helps teams easily troubleshoot device issues, interpret logs, run commands, and navigate complex workflows. ![Stella AI assistant](https://work.nickheise.com/images/stella.webp) [Live product](https://soti.net/solutions/soti-stella/) ## At a glance - Launch: 2025 (Production release) - Platform: Web (Browser-native) - Team size: 8–12 (Cross-functional) - Command: 1 (Runs any action) ## The Platform: Device management, reimagined Stella reimagines enterprise device management through an AI-first lens. We asked: what would it look like to design a conversational assistant that could manage devices and help non-experts solve issues? Video: [Stella interface overview](https://work.nickheise.com/images/stella-02.mp4) ## For Admins: Ask instead of navigate Instead of hunting through nested menus, users ask Stella for help using natural language prompts—making device management accessible to non-experts. MobiControl is SOTI's enterprise Mobile Device Management (MDM) platform. It's used by global retailers, logistics networks, healthcare systems, and field teams to deploy apps, enforce security, and manage devices at scale. ### Troubleshoot with natural language Ask Stella about any issue in plain language. No technical expertise required. ![Troubleshoot with natural language](https://work.nickheise.com/images/stella-natural-language.webp) ### Run complex actions with a single command From deploying apps to enforcing security policies, Stella handles complex workflows with simple instructions. ![Run complex actions with a single command](https://work.nickheise.com/images/stella-complex.webp) ### Smart suggestions before problems escalate Stella surfaces relevant logs and context proactively, helping teams catch issues early. ![Smart suggestions before problems escalate](https://work.nickheise.com/images/stella-suggestions.webp) ## My Role: How I shaped the outcome My role blended both strategy and execution. I designed the full UI and brand through rapid, iterative cycles, establishing core flows first and validating with quick prototypes. I created Stella's brand from scratch, including the logo, color system, iconography, and graphical language, making it intentionally distinct from the broader MobiControl ecosystem while remaining cohesive. I partnered directly with executive leadership to clarify the vision, define scope, and position Stella within the company's long-term strategy. Day to day, I collaborated closely with the development team and responded to feedback in real time. ### Strategy and execution Designed the full UI and brand through rapid, iterative cycles with a short timeline and continuous feedback loops. ![Strategy and execution](https://work.nickheise.com/images/stella-03.webp) ### Brand creation from scratch Logo, color system, iconography, and graphical language—intentionally distinct from the broader MobiControl ecosystem. ![Brand creation from scratch](https://work.nickheise.com/images/stella-brand.webp) ## The Outcome: Built to stand apart With a focus on clear type, thoughtful copy, and modern design, Stella became a simple and striking interface that made the monotony of device management clear and accessible. Stella has since become a key differentiator for SOTI's enterprise platform, launching to positive reception across retail, logistics, healthcare, and field service teams. ### Understand logs without being an expert Stella translates complex device logs into clear, actionable summaries almost anyone can understand. ### Instant answers for any device issue Real-time responses across any device type in your fleet, available whenever teams need them. ### A distinct brand identity A cohesive visual language built to stand apart from MobiControl while complementing the broader ecosystem. ### Validated through rapid prototyping Core flows were tested and refined quickly, keeping the team aligned and moving fast under tight timelines. ## Frequently asked questions ### What is Stella? Stella is a conversational AI assistant built for SOTI's MobiControl platform. It helps IT teams troubleshoot device issues, interpret logs, run commands, and navigate complex MDM workflows using natural language without the need for deep technical expertise. ### Who is Stella designed for? Stella is designed for IT administrators, field teams, and enterprise operators who need to manage large device fleets. It's especially valuable for non-experts who need to resolve issues quickly without deep MDM training. ### What kind of tasks can Stella handle? Stella can troubleshoot device issues, interpret logs, deploy apps, enforce security policies, run complex commands, and surface proactive suggestions using simple natural language prompts. ### How does Stella fit into the MobiControl ecosystem? Stella is built on top of MobiControl, SOTI's enterprise MDM platform. It adds a conversational layer to the existing platform, making it more accessible without replacing the underlying infrastructure. ### When did Stella launch? Stella launched in Fall 2025, following a development cycle focused on rapid iteration, executive alignment, and close collaboration between design and engineering. ## See Stella in action Learn how Stella is changing the way enterprise teams manage device fleets. [View Live](https://soti.net/solutions/soti-stella/)